PEEKABOO BEANS (CSE: BEAN) is a kids’ apparel brand becoming a transmedia entertainment franchise, and a first mover in using technology to get kids to play outside.
“70% of mothers report that they played outdoors every day, compared with only 31% of their children.”
- American Academy of Pediatrics.
As a children’s apparel brand, Peekaboo Beans’ social purpose is to tackle the emerging challenge of children’s play deprivation and its negative impact on children’s development.
Peekaboo Beans strongly believes that the experience of play lays the foundation for a happy life. They launched their brand with a mission is to design for playful living.
To take their company through the next steps on both the business and the purpose fronts, Peekaboo Beans is becoming a transmedia entertainment franchise, and a first mover in using technology to get kids to play outside.
Now, Peekaboo Bean’s mission is not only to design but also to engage for playful living.