King & Pegahmagabow

Francis Pegahmagabow  (March 9, 1891 – August 5, 1952) was the First Nations soldier most highly decorated for bravery in Canadian military history and the most effective sniper of World War I. Three times awarded the Military Medal and seriously wounded, he was an expert marksman and scout, credited with killing 378 Germans and capturing 300 more. Later in life, he served as chief and a councillor for the Wasauksing First Nation, and as an activist and leader in several First Nations organizations.

When Morrisson King and Frank Pegahmagabow approached us for strategic advice for the launch of their tobacco and cannabis venture, we were both honoured and perplexed. Beyond the opportunity to help reroute tobacco dollars from Wall Street back into First Nations economies, there was also a vision and a plan to fund and support educational and social programs in Indigenous communities of Ontario.  


On the packaging, in not so small prints, we wrote:

"Tobacco has been central to indigenous culture for centuries, both as a sacred medicine to uplift people spiritually and to provide commerce to support communities."


"King and Pegahmagabow Inc.’s vision, in partnership with Wasauking First Nation, is to support the economic growth of indigenous communities and local Indigenous educational and social programs by broadening the international footprint of Indigenous tobacco."


© 2019 by

For news and insights on business model innovation and the power of corporate narratives, suscribe to ASKSOWHAT.NET, a collaborative blog and newsletter how conscious leaders transform organizations, communities and themselves.