Esthetics as a language.
Brushes to stars. Accessories with a soul. Dior did not want muses to be portrayed in this commercial. We proposed a creative strategy and direction that was inspired by the musicals of the 1930’s and collaborated with the dancers of the Moulin Rouge to give mundane objects the gift of elegance and grace.
“Dance can reveal everything mysterious that is hidden in music, and it has the additional merit of being human and palpable. Dance is poetry with arms and legs.”
- Charles Baudelaire